Special production

What is special production?

An easy trick like changing the color, size and material of a product will give you the opportunity to make your company’s strategy, vision, identity and brand more visible. If you modify an existing product like this, we call it specialty production. Development of entirely new products is also specialty production. This gives you a unique opportunity to work product media into your marketing and make your brand come even more to life.

Our knowledge - your safety

Both production and specialty production of merchandize requires the right competence. IDÉ helps you with logistics and planning, we know the regulations, we’re present in the production process, and make sure our own Code of Conduct is adhered to. The procurement team at IDÉ House of Brands work closely with the manufacturers so that we maintain a long-term relation to our supplier’s contact persons. Our quality assurance manager makes sure your products can be tracked, that they don’t contain harmful chemicals, and that they are marked in accordance with regulations concerning product labeling.

Our customers will often approach us with a great IDEA, a wish to achieve something. An IDEA could be everything from a product launch or general branding, to a fragment of an internal strategy. What these ideas have in common is that they encompass a goal that must be reached. To reach a goal, you need certain tools to build a concept around the idea that communicates in the best possible way to the receiver. When the whole picture is communicated precisely, the receiver will not only remember your message and find that it is a solution to a problem, hopefully it will bring positive associations to your brand as well. See our 4 tips on how to build a concept here.
When we construct concepts with our clients, we wish to be goal-oriented and work creatively. In order to stand out in the market these days, you have to have a distinct profile and this profile is best conveyed through tailored products.