In 2019, Carlsberg chose to change supplier for product media and the choice fell on IDÉ House of Brands. Carlsberg is a special customer to work with, both because of the number of brands that have a high recognition value, but also because of the strategic choices Carlsberg makes with product media as a medium. Product media form a large part of the market strategy and a supplier must be structured and at the same time creative when Carlsberg operates in a very competitive market. We assist Carlsberg with everything from product selection to design, wep shop setup and logistics. We have worked closely with the various brand managers and with other agencies to achieve Carlsberg's goals and ambitions.